Beauty of Joseon®

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Inspired by the aesthetic preferences of women during the Korean Joseon Dynasty who focused on taking care of their skin rather than covering it up with heavy makeup. The cult-favorite products feature hanbang ingredients (traditional Korean herbal medicine) that promote a healthier, brighter complexion.

Known for its Dynasty Cream, Korean brand Beauty of Joseon uses luxurious Oriental herbs to create skin care for women in their 20s to 40s. The brand was inspired by a 19th century encyclopedia describing the skin care secrets of upper class Korean women. With products made entirely in Korea, Beauty of Joseon reveals the natural beauty of one’s skin by improving its overall condition and resolving fundamental problems such as roughness, dehydration and dull skin tone.

Inspired by the timeless beauty rituals of the noblewomen of South Korea’s Joseon Dynasty, Beauty of Joseon reinterprets traditional Korean beauty rituals for the modern woman today.