The Face Shop®

TheFaceShop (TFS), a world-renowned South Korean cosmetics brand, which has dominated market leadership in South Korea for over a decade now. In 2015, TheFaceShop introduced its new brand identity, a circular emblem depicting Demeter, the goddess of beauty and the brand logo around her describing THE FACE SHOP heritage. The elegant new symbol centers around nature’s timeless beauty and willingness to deliver endless beauty to customers.

As Korea’s pioneer beauty company committed to nature, THE FACE SHOP creates products from approximately 600 natural ingredients such as flowers, grains, plants, fruits, mineral water, and oriental medicine to nourish and revitalize the skin.

Originated from Korea, Thefaceshop is a leading global retail brand in the upper value segment offering more than 1,000 lavish products ranging from skin care (35%), color cosmetic (30%), hair & body care (25%) to accessories (10%).

Our slogan, the “Natural Story”, represents over 1,000 high-quality products made of 600 natural ingredients such as rice, plants, fruits mineral water, and various herbs. Throughout the years, THEFACESHOP is putting tireless efforts in offering our customers attractive prices by taking direct charge of the distribution channel, production as well as research and development without losing sight of our commitment to the natural story. THEFACESHOP aims to achieve “Globalization of Products” and “Consistent Communication” all over the world.

With tremendous support by customers, products of THEFACESHOP hit the top sales rank in Korea and in the year 2004, it clinched the title of “Best Brand Of The Year”. Furthermore, THEFACESHOP achieved the Prime Minister Award in the 10th Korea Distribution Award which was held by the Korea Chamber of Commerce and Industry and Maeil Business Newspaper in 2005. We were also awarded as “Korea Best Hit Brand for the first half of the year 2005” by Seoul Economy Newspaper. In 2009, we clinched another significant title – The 11th Korea Brand Award-Grand Prize (Presidential Award), the only Brand Award granted by the government.

We are passionate about sharing our premium products and spreading the news on the excellence of our products around the world.